DatMean, the leading Spanish company in data technology and audience marketing, announced the integration of their 2nd Party Data in the AppNexus Marketplace. AppNexus, a Xandr company, is a leading internet technology company that enables and optimizes the real-time sale and purchase of digital advertising.
With this integration any advertiser or media agency using the AppNexus Programmable Platform, the company’s demand-side platform (DSP) can buy and activate 2nd Party Data from DatMean. The available segments collect certain, deterministic, behavioral and transactional information that is collected daily thanks to the agreements DatMean has with ecommerce and fintech companies.
As confirmed by José Luis Valdivielso CEO of DatMean “AppNexus is a key partner due to its leadership position at a global level and its clear desire to offer its clients the transactional quality data provided by Aroa, the DatMean Marketplace. This integration confirms the vision we had when setting up the company based on two key pillars: quality and transparent data as well as a technology capable of converting the data into strategic advantage “.
In the words of Remi Boudard, head of sales for AppNexus in Spain “Marketers and Agencies using our demand-side platform, AppNexus Programmable Platform, need reliable and transparent data and through a direct access (Data Marketplace). To my opinion, 2nd Party Data is becoming more and more relevant, since the market is always asking for more transparency. Besides, DatMean is local Spanish player, this is way to claim our commitment for this market and our continuous investment in that way.”