The leading transparent marketplace

2nd party data

Monetize    Insights    Solutions    Activation

Who We Are

We are an Audience Technology Marketing company, based in Madrid, Spain. Founded in 2016, we collect millions of real-time data points from online customers every month. DatMean is your one-stop-shop for high-quality, impartial and deterministic consumer data.

Our proprietary second-party data marketplace with its very sophisticated technology, creates a dynamic environment that allows retailers, companies generating relevant data, as well as brands and advertisers to operate in a more transparent platform with access to audience data that is more relevant and effective.

Our mission is enable advertisers to make much better usage of the available data by understanding the users’ behavior and to help retailers open a new revenue stream by monetizing their audience without losing their business focus or data security.

Buy & Sell Data

Today, the lack of information and transparency is generating distrust with advertisers which is becoming a major concern to the industry. Transparency and visibility are a must´-have element when buying data.

Data is increasingly becoming a key element for clients particularly when activating on programmatic advertising.  This Data brings much added value when it comes from very relevant and transparent sources, which is why we say that the future of online advertising is in big data and algorithms.

Using transactional 2nd party data allows brands to better reach their clients by activating the power of this data, transforming customer knowledge into marketing campaigns and results.

We believe that using data for advertising is not just for big companies, that is why we aim at democratizing the use of data.

Do You Wish To Buy Data?

Do you want to buy data?

Digital advertising is changing very fast, that is why we talk about data planning and not only media planning anymore.

With DatMean, advertisers know exactly where the data is coming from. A wide range of data from different industries and data partners is available for you.

Our aim is to give brands data solutions: activate on programmatic campaigns, get insights and analyze audiences.

Build the whole customer journey using second party agreements, gain a deeper knowledge of your clients and determine which creative execution you should display during the entire their buying process.

 

Buy Data

Do You Wish To Sell Data?

Do you want to sell data?

Monetize your audience in a safe and transparent environment.

Control your company’s visibility as well as the distribution of your data. You decide who has access to your data, in complete compliance with regulations.

You have the audience and we have the clients, be the first to join the big data revolution. Welcome to the new advertising world where you can play a significant role by monetizing your audience in a safe and transparent environment.

Get a new revenue stream without any hassle in a very easy way as well as insights and more information about your customers. Work direct with top advertisers and in media agencies.

Sell Data

News

DatMean presenta la primera Solución de Identidad Digital en España.

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Gracias a esta solución las compañías podrán activar por primera vez el 1st PartyData de su CRM en su actividad de Publicidad y Social Marketing. Infórmate aquí de cómo acceder…

Observatorio de Insights de Data Abril’20. Especial COVID-19

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OBSERVATORIO DE INSIGHTS DE DATA_abril  

DatMean se une a IAB TechLAb

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DatMean es la primera empresa española en unirse a IAB Tech Lab para ayudar a mejorar el ecosistema de la publicidad digital. "Es un orgullo para nosotros colaborar en este…

Curso “EL MERCADO DEL DATA EN ESPAÑA”

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Desde su origen, el marketing ha basado sus estrategias en información procedente de distintas fuentes, recopilados a través de diversas metodologías. La activación de los datos es lo que ha dado pie…

DatMean participa en ‘Data-for-Hope’.

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DatMean confirma su participación en el evento 'Data-for-Hope', orgullosos de poner nuestra experiencia y nuestros 90.000.000 de datos al servicio de esta gran iniciativa. Data for Hope es un evento y…

Nuevo Observatorio de Insights de Data _ Especial Impacto COVID-19

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#DatMeantrabajandodesdecasa

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Estamos atravesando una dificilísima situación sin precedentes para las personas y los negocios en todo el mundo. Desde DatMean queremos enviaros un mensaje de ánimo y deciros que seguimos trabajando…

Observatorio Data Febrero 2020

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DatMean presenta su nuevo Observatorio de Insights de Data. *Si no ves correctamente esta imagen, haz clic aquí: 

Christmas Data whispers this year…*

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Data whispers that we are giving an easier approach to Christmas, more focused on free time, nature and preparing the house to be more homely. We were surprised by the…

Salvatore Cospito participa en el webinar ‘Universal ID – As The Cookie Crumbles, Is This The Solution?’

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In this webinar organised by the IAB Europe Education and Training Committee in collaboration with the Programmatic Trading Committee, we want to find answers and educate the audience on what…

“Parte de nuestro trabajo es evangelizar, acompañar y educar al mercado en el uso de los datos”

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José Luis Valdivielso, CEO y Co-Founder de DatMean, profundiza sobre el poder de los datos para conquistar a los clientes en Enamorando al Consumidor 2019.   La data se ha…

Nuevo observatorio de Data Nov’19

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No te pierdas el nuevo resumen de insights de venta y activación de data. BlackFriday is coming...

La ‘vuelta al cole’ en el comercio electrónico

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¿Crees que la "vuelta al cole" afecta a las transacciones online de forma notoria? Nuestro Observatorio de Insights de Data del mes de septiembre publicado por IABspain puede darte una…

PROGRAMMATIC TRADING AWARDS

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El pasado 26 de septiembre se celebró la primera edición de los premios ‘Programmatic Trading Awards’ concedidos por Skiller. Nuestro CTO y Co- Founder se alzó con el premio de…

DATMEAN SELECCIONADA PARA EL PROGRAMA NEOTEC 2017

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DatMean ha sido seleccionada para realizar un desarrollo tecnológico subvencionado por el CDTI  bajo el programa Neotec 2017 enmarcado en el Plan Estatal de Investigación Científica y Técnica de Innovación…

El Ministerio de Ciencia, Innovación y Universidades ha reconocido a DatMean como Pyme Innovadora.

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Es ésta una calificación que se otorga a empresas que "han demostrado su carácter innovador, mediante su propia actividad..." La innovación constituye uno de los factores indispensables para el crecimiento…

DatMean presenta el Observatorio de Insights de Data en colaboración con iab.

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DatMean lanza en colaboración con iab el primer Observatorio de Insights de compra y activación de Data obtenidos a partir del análisis de los más de 85.000.000 de datos presentes…

Salvatore Cospito, CTO & Co-Founder de DatMean, nuevo Presidente de la Comisión de Data de iab

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El reto de Salva como presidente de esta comisión se centra en definir y aclarar el concepto de DATA dentro sector del marketing digital, evangelizar sobre la importancia de los datos…

DatMean cumple 3 años!

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Cumplimos 3 años gracias a los clientes y DataPartners que nos han acompañado todo este tiempo. Y queremos cumplir muchos más y seguir creciendo con ellos. Gracias a todos por…

DatMean, finalista del Premio EmprendedorXXI

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DatMean ha sido seleccionada de entre las casi 1.000 empresas participantes como finalista de la 11ª edición de los Premios EmprendedorXXI. Estos premios son una iniciativa impulsada por CaixaBank que tiene…

DatMean en el Festival Inspirational de iab.

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      DatMean ha participado en el festival Inspirational celebrado por iab el 8 de abril. Además de patrocinarlo como empresa colaboradora, DatMean ha intervenido como ponente en la…

DatMean colabora como patrocinador en el Inspirational Festival

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El festival tendrá lugar el próximo 8 de Abril de 2019 en el Círculo de Bellas Artes de Madrid. La XII edición de este festival, presentado de la mano de…

¡Feliz NaviDat!

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DatMean en el Innovation Day de ARI / 28.11.18

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DatMean participa en el XII Innovation Day organizado por la Asociación de Revistas Impresas el 28 de noviembre. Durante la sesión, a la que asistirán los principales editores y grupos…

Cómo mejorar el rendimiento de tus campañas con 2nd Party Data

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DatMean participa en el Desayuno Temático sobre campañas y Data organizado por iab. A través de los casos de Zalando (primer e-commerce de moda en Europa) y de The Brubaker…

AppNexus integrates DatMean, the only 2nd Party Data company in Spain

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DatMean, the leading Spanish company in data technology and audience marketing, announced the integration of their 2nd Party Data in the AppNexus Marketplace. AppNexus, a Xandr company, is a leading…

New study! The cycle of data: Introduction

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2017 has been a great year for big data, the silent companion in our lives, it seems that we are losing the fear of something starting with BIG already scares.…

DatMean and adsquare sign a strategic collaboration agreement

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We are proud to announce that as of today we’re officially in strategic collaboration with Adsquare, aimed at helping accelerate theirs Spanish market penetration. The agreement, which sees Adsquare become…

Programmatic and data: what is happening. (Spain) English & Spanish.

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The study covers all the programmatic ecosystem, from basic definitions, market tendencies, actual situation, to evolution. Key piece to read to understand all the parts implicated in the new digital…

Programmatic and data. (Latam) English & Spanish. [ESPAÑOL – ENGLISH]

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With the aim to analyze and compare other markets, we offer you this study to see what is happening in Latinamerica. The study covers all the programmatic ecosystem, from basic…

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Contact information

Calle Guzman el Bueno, 135, Madrid, 28003

 spain@datmean.com

 +34 91 052 83 84

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