The leading transparent marketplace

2nd party data

Monetize    Insights    Solutions    Activation

Who We Are

We are an Audience Technology Marketing company, based in Madrid, Spain. Founded in 2016, we collect millions of real-time data points from online customers every month. DatMean is your one-stop-shop for high-quality, impartial and deterministic consumer data.

Our proprietary second-party data marketplace with its very sophisticated technology, creates a dynamic environment that allows retailers, companies generating relevant data, as well as brands and advertisers to operate in a more transparent platform with access to audience data that is more relevant and effective.

Our mission is enable advertisers to make much better usage of the available data by understanding the users’ behavior and to help retailers open a new revenue stream by monetizing their audience without losing their business focus or data security.

Buy & Sell Data

Today, the lack of information and transparency is generating distrust with advertisers which is becoming a major concern to the industry. Transparency and visibility are a must´-have element when buying data.

Data is increasingly becoming a key element for clients particularly when activating on programmatic advertising.  This Data brings much added value when it comes from very relevant and transparent sources, which is why we say that the future of online advertising is in big data and algorithms.

Using transactional 2nd party data allows brands to better reach their clients by activating the power of this data, transforming customer knowledge into marketing campaigns and results.

We believe that using data for advertising is not just for big companies, that is why we aim at democratizing the use of data.

Do You Wish To Buy Data?

Do you want to buy data?

Digital advertising is changing very fast, that is why we talk about data planning and not only media planning anymore.

With DatMean, advertisers know exactly where the data is coming from. A wide range of data from different industries and data partners is available for you.

Our aim is to give brands data solutions: activate on programmatic campaigns, get insights and analyze audiences.

Build the whole customer journey using second party agreements, gain a deeper knowledge of your clients and determine which creative execution you should display during the entire their buying process.


Buy Data

Do You Wish To Sell Data?

Do you want to sell data?

Monetize your audience in a safe and transparent environment.

Control your company’s visibility as well as the distribution of your data. You decide who has access to your data, in complete compliance with regulations.

You have the audience and we have the clients, be the first to join the big data revolution. Welcome to the new advertising world where you can play a significant role by monetizing your audience in a safe and transparent environment.

Get a new revenue stream without any hassle in a very easy way as well as insights and more information about your customers. Work direct with top advertisers and in media agencies.

Sell Data


DatMean en el Innovation Day de ARI / 28.11.18

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DatMean participa en el XII Innovation Day organizado por la Asociación de Revistas Impresas el 28 de noviembre. Durante la sesión, a la que asistirán los principales editores y grupos…

AppNexus integrates DatMean, the only 2nd Party Data company in Spain

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DatMean, the leading Spanish company in data technology and audience marketing, announced the integration of their 2nd Party Data in the AppNexus Marketplace. AppNexus, a Xandr company, is a leading…

New study! The cycle of data: Introduction

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2017 has been a great year for big data, the silent companion in our lives, it seems that we are losing the fear of something starting with BIG already scares.…

DatMean and adsquare sign a strategic collaboration agreement

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We are proud to announce that as of today we’re officially in strategic collaboration with Adsquare, aimed at helping accelerate theirs Spanish market penetration. The agreement, which sees Adsquare become…

Programmatic and data: what is happening. (Spain) English & Spanish.

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The study covers all the programmatic ecosystem, from basic definitions, market tendencies, actual situation, to evolution. Key piece to read to understand all the parts implicated in the new digital…

Programmatic and data. (Latam) English & Spanish. [ESPAÑOL – ENGLISH]

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With the aim to analyze and compare other markets, we offer you this study to see what is happening in Latinamerica. The study covers all the programmatic ecosystem, from basic…

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Contact information

Calle Guzman el Bueno, 135, Madrid, 28003

 +34 91 052 83 84

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