The leading transparent marketplace

2nd party data

Monetize    Insights    Solutions    Activation

Who We Are

We are a spanish audience technology marketing company based in Madrid.

With millions of real-time data points received monthly, DatMean is your one-stop shop for quality, impartial and deterministic consumer data.

Our proprietary second-party data marketplace with a very sophisticated technology, allows retailers and companies generating relevant data, brands and advertisers to operate in a more transparent platform with access to audience data that is more relevant and effective.

Buy & Sell Data

Data is becoming a more important element for advertisers particularly when activating on programmatic. We believe data can bring much value when it comes from very relevant and transparent sources. However, it´s very hard to find good quality data from transparent and deterministic sources.

We believe in the power of data, transforming customer knowledge into marketing campaigns.

Why using transactional 2nd party data? Because it’s transparent, you know where it comes from, and it’s scalable.

Using data on advertising is not just for big companies, that is why we aim at democratizing the use of data.

Do You Wish To Buy Data?

Digital advertising is changing very fast, that is why we talk about data plan and not only media plan anymore.

With DatMean, advertisers know exactly where the data is coming from. A wide range of data from different industries and data partners is available for you.

Our aim is to give brands data solutions: activate it on programmatic campaigns, generate insights through our propietary algorithms and analyze their audiences.

Buy Data

Do You Wish To Sell Data?

Monetize your audience in a safe and transparent environment.

Get a new revenue stream without any hassle in a very easy way as well a insights and more information about your customers.

Work with top advertisers and in media agencies.

Sell Data


DatMean and adsquare sign a strategic collaboration agreement

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We are proud to announce that as of today we’re officially in strategic collaboration with Adsquare, aimed at helping accelerate theirs Spanish market penetration. The agreement, which sees Adsquare become…

Descárgate nuestro estudio de data y programática en Latinoamérica

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The study covers all the programmatic ecosystem, from basic definitions, market tendencies, actual situation, to evolution. Key piece to read. BIENVENIDO POR FAVOR, RELLENA EL FORMULARIO PARA TENER ACCESO A…

Descárgate nuestro estudio de data y programática en España [ESPAÑOL – ENGLISH]

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BIENVENIDO POR FAVOR, RELLENA EL FORMULARIO PARA TENER ACCESO A NUESTRO ESTUDIO ♱ Los datos que facilite en esta encuesta serán recabados por Programática de Publicidad, S.L. (en adelante, Datmean)…

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Contact information

Calle Guzman el Bueno, 135, Madrid, 28003

 +34 91 052 83 84

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