The leading transparent marketplace

2nd party data

Monetize    Insights    Solutions    Activation

Who We Are

We are an Audience Technology Marketing company, based in Madrid, Spain. Founded in 2016, we collect millions of real-time data points from online customers every month. DatMean is your one-stop-shop for high-quality, impartial and deterministic consumer data.

Our proprietary second-party data marketplace with its very sophisticated technology, creates a dynamic environment that allows retailers, companies generating relevant data, as well as brands and advertisers to operate in a more transparent platform with access to audience data that is more relevant and effective.

Our mission is enable advertisers to make much better usage of the available data by understanding the users’ behavior and to help retailers open a new revenue stream by monetizing their audience without losing their business focus or data security.

Buy & Sell Data

Today, the lack of information and transparency is generating distrust with advertisers which is becoming a major concern to the industry. Transparency and visibility are a must´-have element when buying data.

Data is increasingly becoming a key element for clients particularly when activating on programmatic advertising.  This Data brings much added value when it comes from very relevant and transparent sources, which is why we say that the future of online advertising is in big data and algorithms.

Using transactional 2nd party data allows brands to better reach their clients by activating the power of this data, transforming customer knowledge into marketing campaigns and results.

We believe that using data for advertising is not just for big companies, that is why we aim at democratizing the use of data.

Do You Wish To Buy Data?

Do you want to buy data?

Digital advertising is changing very fast, that is why we talk about data planning and not only media planning anymore.

With DatMean, advertisers know exactly where the data is coming from. A wide range of data from different industries and data partners is available for you.

Our aim is to give brands data solutions: activate on programmatic campaigns, get insights and analyze audiences.

Build the whole customer journey using second party agreements, gain a deeper knowledge of your clients and determine which creative execution you should display during the entire their buying process.


Buy Data

Do You Wish To Sell Data?

Do you want to sell data?

Monetize your audience in a safe and transparent environment.

Control your company’s visibility as well as the distribution of your data. You decide who has access to your data, in complete compliance with regulations.

You have the audience and we have the clients, be the first to join the big data revolution. Welcome to the new advertising world where you can play a significant role by monetizing your audience in a safe and transparent environment.

Get a new revenue stream without any hassle in a very easy way as well as insights and more information about your customers. Work direct with top advertisers and in media agencies.

Sell Data


Nuevo Observatorio de Insights de Data _ Especial Impacto COVID-19

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Estamos atravesando una dificilísima situación sin precedentes para las personas y los negocios en todo el mundo. Desde DatMean queremos enviaros un mensaje de ánimo y deciros que seguimos trabajando…

Observatorio Data Febrero 2020

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DatMean presenta su nuevo Observatorio de Insights de Data. *Si no ves correctamente esta imagen, haz clic aquí: 

Christmas Data whispers this year…*

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Data whispers that we are giving an easier approach to Christmas, more focused on free time, nature and preparing the house to be more homely. We were surprised by the…

Salvatore Cospito participa en el webinar ‘Universal ID – As The Cookie Crumbles, Is This The Solution?’

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In this webinar organised by the IAB Europe Education and Training Committee in collaboration with the Programmatic Trading Committee, we want to find answers and educate the audience on what…

“Parte de nuestro trabajo es evangelizar, acompañar y educar al mercado en el uso de los datos”

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José Luis Valdivielso, CEO y Co-Founder de DatMean, profundiza sobre el poder de los datos para conquistar a los clientes en Enamorando al Consumidor 2019.   La data se ha…

Nuevo observatorio de Data Nov’19

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No te pierdas el nuevo resumen de insights de venta y activación de data. BlackFriday is coming...

La ‘vuelta al cole’ en el comercio electrónico

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¿Crees que la "vuelta al cole" afecta a las transacciones online de forma notoria? Nuestro Observatorio de Insights de Data del mes de septiembre publicado por IABspain puede darte una…


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El pasado 26 de septiembre se celebró la primera edición de los premios ‘Programmatic Trading Awards’ concedidos por Skiller. Nuestro CTO y Co- Founder se alzó con el premio de…


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DatMean ha sido seleccionada para realizar un desarrollo tecnológico subvencionado por el CDTI  bajo el programa Neotec 2017 enmarcado en el Plan Estatal de Investigación Científica y Técnica de Innovación…

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Contact information

Calle Guzman el Bueno, 135, Madrid, 28003

 +34 91 052 83 84

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